guerra
Born in Guatemala, she began her professional journey in fashion at just 19 years old as an assistant, eventually rising to the roles of casting director and fashion producer at the country’s leading modeling agency. Driven by her passion for luxury fashion and it’s meaning, she moved to Rome to study at Accademia Costume e Moda, where she spent four years specializing in fashion communication, editing, styling, and management. Eager to take on new challenges, she relocated to Paris to develop her thesis project—a fully self-produced endeavor involving talent research, creative direction, art and video production, and website creation. This timeline reflects her dedication to growth, curiosity, and her constant pursuit of new perspectives. These qualities not only define her learning process but also inform her approach to work. She is obssesed with details and meanings, sense and non sense, and how the ordinary can be seen as non ordinary for an open eye. Due to her different experiences, her culture, the adaptation and observation to new ones she has develop an eye that seeks to capture and portrait emotion and storytelling within an aesthetic.
Now working as a freelancer, she is open to new opportunities where she can contribute her skills while continuing to grow and explore the ever-evolving world of fashion.
2025 Paloma Wool Paris Fashion Show FW25 (PAR, France), Casting Director Assistant (@and_casting) Creation of proposals deck. Casting and selection of models for the show. Confirmation with agencies. General check and control during the fashion show.
2025 Pre-Cast Models Paris Fashion Show FW25 (PAR, France), Casting Director Assistant (@and_casting) Creation of proposals deck. Confirmation with agencies.
2024 Personal projects art direction and photography
2023 Vogue Arabia (PAR, France), Stylist Assistant (@ellenmirck) Pick up and returns. Creation of call sheets and credits. Organize looks offset and in set. General assitance during the shooting
2018 2019 Nova Model Management (GT, Guatemala) (@novamodelmanagement), Fashion Producer Coordination of models and team prodcution for events, fashion shows, video and photo shoots. Creation of proposals for clients
2018 2019 Nova Model Management (GT, Guatemala) (@novamodelmanagement), Casting Director and Scouter Selection and proposal of the models according to the client’s direction. Coordination of castings and selection of faces for Nova Model Management. Discover and research of new faces and talents. Growing the model pool from 0 to 100+ models
2018 2019 Nova Model Management (GT, Guatemala) (@novamodelmanagement), Art Director and Stlying Development of concepts and proposals for clients and internal productions or shootings
2017 Boga Model Management for Guatemala Fashion Week (GT, Guatemala) (@gtfashionweek), Assistant Coordination Coordination models for each designer, looks and queue in the fashion show
2020 2024 Accademia Costume e Moda (RM, Italy), Fashion Editor, Styling and Communicatiion Degree (110/110 cum laude)
2016 2018 Llatzer (GT, Guatemala), Fashion Design Degree
2018 Best Fashion Collection (@llatzer_edu) Llatzer (GT, Guatemala)
For work or collaborations, press or any other inquiries don’t hesitate to get in touch
contact.guadalupeuguerra@gmail.com
Creative strategy
Art direction
Branding
Photography
©Guadalupe Guerra, all rights reserved